macmo photo & co.
The Opportunity:
When MacMo came to KLS, Instagram was already driving business, but most of those leads were for smaller, one-off photography projects. We saw an opportunity to use social media to better communicate MacMo’s expertise, attract higher-value clients, and turn Instagram into a stronger source of new business.
Services Provided:
Social Media Management
Content Creation
Content Strategy
How We Helped:
Our team developed a content strategy that positioned MacMo as more than a photographer. Through educational content, strong brand messaging, and topics that spoke directly to conversations their ideal clients were already having, we created a consistent Instagram presence that showed both the work and the strategy behind it.
The content helped potential clients understand MacMo’s value before ever getting on a discovery call, with multiple clients directly citing Instagram content as a reason they chose to work with the brand.
The Results:
Delivered a 5.94x ROI
Generated 5 new client deals in 90 days
Closed her $9,000 annual retainer from Instagram
Shifted Instagram from generating one-time projects to higher-value contracts
Generated a $3,500 website + photography client from a specific content pillar
Created a social media presence that better positions MacMo as a strategic brand partner, not just a photographer